Do I Need a Caterer for My Corporate Meeting?

Food brings people together! Whether it’s a family dinner or a holiday gathering around the table - sharing a new dish will get people talking. More and more companies are starting to consider the importance of food in the workplace, especially during corporate meetings. Employees, clients, and business partners can start to doze off or notice themselves daydreaming about lunch. Catering a business meeting is an easy solution to improve morale, engage your audience and get people communicating. Let’s explore some reasons why you should consider catering your next corporate meeting.

Catering Impresses Clients

Have a meeting with a new client? Catering your business meeting is a surefire way to impress new clients. This not only shows that you care and want your clients to feel comfortable, but it also sets a nice mood to kick off the meeting. If you have international clients, consider ordering various regional cuisines.

Catering Increases Productivity 

Productivity levels can plummet when meetings and conferences run for hours or if you have an early morning meeting. Low productivity tends to occur when team members stop focusing on the presentation and start thinking about lunch.  A catered meal will allow the meeting to continue with little disruption and you’ll notice a much higher energy level.

Employees Feel Appreciated

Hiring a professional caterer for your corporate meeting is just another way to thank your employees for their hard work. Additionally, catered corporate meetings feel less stuffy and create a more inviting atmosphere.

Host a Meeting with a Variety of Dishes

Catering allows your employees and clients to choose from a wide variety of dishes, which everyone can appreciate. Picky eaters don’t need to worry about what’s being served and those with food allergies will also be accommodated.

About BG Events & Catering Corporate Meeting Catering Services

The team at BG Events & Catering has crafted distinctive menus which include hors d’oeuvres, easy-to-grab finger foods, decadent desserts and more. We’ve catered numerous business meetings in the Greater Boston area as well as designed and planned corporate functions. Whether you’re hosting a luncheon for a start-up or a massive business meeting, we can provide you with truly unique dishes. Our menu items range from passed hors d’oeuvres, such as Seared Roast Beef and Roasted Fingerling Potatoes, to stationed hors d’oeuvres which include Charcuterie, Fromage, Petite Tartine and more. Our chefs can prepare more casual bites and international cuisine!

7 Things to Look for When Hiring a Caterer for Your Corporate Lunch

Whether you’re hosting a lunch for a client meeting, throwing an employee recognition party, or meeting for a lunch and learn, here are a few things you’ll want to consider when hiring a caterer for your corporate lunch.

1. Understand who you’ll be serving

When it comes to catering, one of the first steps in planning your event is knowing your audience.  Consider if members of your team are coming from out of town and need lunch during the meeting, or if you’re planning to serve lunch during your company anniversary party.  Keep who you are catering for at the forefront of your event.

2. Decide where the lunch will be held

Not only do you have to consider if the venue space will accommodate the number of attendees, it’s important to keep in mind a location that has access to a kitchen for food preparation.

3. Review food options 

Prior to your event, ask your caterer for menu options and if they can provide a tasting.  Also ask your caterer if they accommodate individuals with food allergies, dietary restrictions, or lifestyle choices.

4. Map out how much food to order

Know the menu,  you will need to determine how much food is needed to serve all attendees.  Once you have a final headcount, notify your caterer of the guest count so they know how much food to provide.

5. Determine the number of staff needed

Depending upon how many attendees you’ll be serving, you’ll want to discuss with your caterer the number of staff needed for your event.  For buffet-styled events, you might not need as many servers, but sit down luncheons may require additional servers.

6. Imagine the flow of the space

Before setting up for the event, design a space layout concept to determine where your guests will spend most of their time during the event, whether it be held in a main-room, patio deck, or in the foyer of the venue.   With these things in mind, be sure to plan out the best spots in the venue to set up food and beverage stations. Avoid setting up the food where there’s bound to be heavy foot traffic, like in main entrances, and opt for putting food and drinks toward the back of the venue.

7. Finalize services and goods provided

Not only do you want to consider your food options, but you also want to take into consideration logistics and details like style options for table settings, bartending services, or how last-minute requests will be managed.Hosting a corporate lunch can increase productivity, creates a relaxed environment where coworkers can bond, and shows your employees appreciation for their hard work.  At BG Events & Catering, our team of experts can help you plan your corporate lunch from start to finish. We know the best places where you can host your event as well as provide you with menu options that everyone can enjoy.Get in touch with us and start planning your event today! Browse our online ordering menu today!  

The 2018 MIT Alumni Summer Outing Vacation Experience

When you think of weekday activities that occur on prestigious college campuses, you may not imagine people enjoying relaxing experiences with sangria in hand. But that was exactly the case in Cambridge on July 12 when MIT alumni gathered. A tent set up on the quad between Koch and Stata provided a fresh oasis for guests to share memories and make new ones.Take a look at the global cuisine that welcomed and inspired guests at this summer celebration.

Multicultural Food Enjoyed on Campus

A Relaxing Scene

Lush greenery, succulent plants and outdoor lounge furniture invited guests to take a seat or take a stroll through their old stomping grounds. Designed to create a casual experience and spark conversation, the décor was simple yet beautiful. The 350 guests had no problem finding their way to the wooden bars with fences and piping behind or to any of the amazing food stations.

Farm Table Food Stations

At 2:45pm, in addition to a delightful sangria bar, a great array of culinary offerings were set up and ready to go on farm tables. Artistically displayed in ways that showcase the fresh ingredients and unique flavors used in different cultures and regions, each food station created an unforgettable experience. The photos give just a glimpse of the mouthwatering food that guests placed onto bamboo/leaf biodegradable plates.

African and Indian Street Food

Prepared to bring forth noteworthy flavors and ingredients, these dishes were a brilliant display of traditional African and Indian food.

• Grilled ripe plantains with peanuts
• Pav bhaji

Kinda Clambakey

Not your traditional clam bake but at least as fun—the lobster finger rolls and decked out street corn were a real hit.

• Lobster finger rolls: with pimenton, celery leaves and buttery griddled soft buns
• Street corn on the cob: with scratch aioli, crumbled feta, ancho chile powder, shaved jalapeno and cilantro leaves

Pacific Rim-Inspired Food

Sweet, savory and full of culture, the Pacific Rim food our chefs cooked up was mouthwatering.

• Soy sauce and citrus marinated tofu
• Crispy nuoc cham chicken
• Cashew and glass noodle salad

Grill and Chill

Just the smell of grilled food can help break the ice at summer celebrations. Complete with fresh sides, the grill and chill station was true to its name.

• Smoked pork spare ribs
• Watermelon and feta salad: with baby arugula, red onions, grape tomatoes, red wine vinegar, jalapeno and mint
• Lemony chickpea salad

A Fun Ending

At 4:00pm, we rolled out dessert and ice cream treats that took guests back to their childhood—or at least their college years! A Hawker tray ice cream station was stocked with chipwich, chocolate tacos and bomb pops while the dessert bar table featured s’mores, lemon and pecan caramel varieties.If you would like help planning your remarkable event complete with fascinating décor and phenomenal food, contact us online or give us a call at 617.581.1150.

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• The Boston Cocktail Event That Inspired Clients

Guide to Planning a Boston Gala

Gaining support for your mission starts with knowing who you are trying to reach and what inspires them. With this clear understanding in mind and experts by your side, you can start planning an exceptional Boston gala. From choosing your theme to designing your custom menu, let our experienced team guide you to an exceptionally successful event.Our creative team of event planners walks through the steps to planning a gala that embodies the essence of your mission and backs your goals.

The Makings of the Best Boston Galas

Choose a Convenient Date

Eight to 12 months out from your desired event, your date should be finalized so you can start executing on all your event’s needs. In choosing the time of your gala, be sure you consider all parties who will be attending when determining what date will maximize attendance. Also consider any big launches or milestones that your organization has coming up, because these can come forth at your gala and impress guests.

How: Talk to key members of groups who will be attending to make sure the dates you are considering do not conflict with other prominent events.

Embrace an Imaginative Gala Theme

If every guest wants to make others’ dreams come true, your gala will be hugely successful. And your theme can set the groundwork for this desire. Consider a Las Vegas theme that lights up your event and guests’ imaginations. Las Vegas places no limits on lights, action, glamour and indulgence—making it the perfect fit to your extraordinary gala atmosphere.

How: Feathers, dice and cards are all cheap and easy Las Vegas theme decorations. You may even decide to set up a poker table to integrate some themed entertainment into your gala agenda.

Reserve a Remarkable Boston Venue

There is no shortage of local venues suited to Boston black tie events. This means you can find one that is perfectly suited to your gala theme and desired atmosphere. Planning a Boston gala is all about giving guests an amazing experience that speaks to their emotions and spurs action. Look for an impressive venue that really wows guests and whisks them away into your gala and its mission.

How: Use our venue finder to explore 30+ incredible Boston event spaces, including the following top picks for galas:

• The Castle at Park Plaza: 14,642 square feet of flexible event space with soaring ceilings and wrought iron details welcome the grandest Boston galas.
• Charles River Museum of Industry and Innovation: Rich in 19th-century history and scenic views of the Charles River, this picturesque venue will take guests’ breath away.
• 9OFS: The Boston skyline is more inspiring than ever when viewed from the open-air garden and modern rooms at 9OFS.
• BSA Space: Being Boston’s first “green” skyscraper, this LEED platinum-certified building is at the forefront of modern event spaces. Let its state-of-the-art design speak to your advanced practices.
• Commander’s Mansion: This exceptionally elegant building situated on seven beautiful acres welcomes guests with an unforgettable historic charm.

Send Out Detailed Invitations

The best gala invitations showcase your gala’s theme and provide pertinent information while making each invitee feel like a VIP. Look for an ornate design that is a wonderful expression of your organization and then fill it in with the color scheme that will deck out your venue. Add in these informative details and you’re ready to press on the stamps:

• Gala’s purpose
• Specialty food provided
• Signature drinks served
• Dress code
• Venue directions
• Cost and availability of tickets
• How to RSVP

How: Order hard copies of your custom invitations along with response cards. You may also want to extend event information on your blog, social media and even local press.

Cultivate an Environment of Appreciation

Before your call to action can be effective, your guests need to be in the right frame of mind. They should be empowered and motivated by the knowledge and passion that fills your gala. Once filled with the spirit of generosity and gratitude brought forth by the sense of purpose fostered at your event, guests will seek ways to give back. Elevate this desire by sparking their sense of wonder—allowing them to believe that ambitious goals can be achieved by united efforts. 

How: Experiential food and hospitality moments give guests unforgettable memories tied to the event and your organization—bringing them closer to your purpose and more excited to back it.

Demonstrate Responsible Use of Resources

In addition to sparking an interest in your organization’s goals, the most effective galas also show that your team is effectively pursuing its mission thanks to the support and funding extended by individuals. This is why it is important to demonstrate efficiency and fiscal responsibility throughout your event. Our extensive scope of services set the groundwork for effortless planning and nimble use of assets. Guests will take note of the way our staff works together to deliver a flawless experience—a direct reflection on your team and its abilities.

How: Our team of experienced creatives specializing in everything from fashion and floral art to set design guarantees your event plans run without a glitch. We can oversee the finest details while managing all the big logistics—convincing guests that you aspire to the highest standards.

Enamor Guests with Fine Dining

When designing your custom menu, think innovative yet refined. The best gala menu items are imaginative yet formal—giving guests a sophisticated sample of what’s possible when experts put their best foot forward to surpass expectations. Served by professionals with a rich understanding of your event goals, guests will relax and enjoy a wonderful meal that speaks to all their senses.

How: During your personal food tasting and meeting to select hardware and creative installations used to display dishes, your catering experts will help you design a custom menu that is refined and satisfying.

Give Guests Tangible Experiences

With an understanding of your cause and having seen firsthand your commitment to excellence, guests only need to be brought closer to your mission so they are ready to join it. After talking to those who have benefited from your organization’s work and hearing stories of those affected by it, they will be anxious to take action to continue these efforts.

How: Set out tangible objects connected to your cause for guests to handle as they mix and mingle—literally connecting them to your mission and its history.

Bring in Fun Entertainment

Formal events can be very exciting ones too. Your DJ, live band or raffle orchestrator can ensure guests remain energized and motivated throughout your event. Be sure to bring in one performer who can really put on a show and rally the crowds around your mission. Doing so not only increases the value of your event but is also likely to help extend its impact by helping your gala make the news.

How: Talk to local artists and performers about attending your event and supporting your cause. In return, you can offer them some great publicity.

Say Thank You Many Times!

From custom party favors designed to give guests lasting memories of your gala and its mission to thank you cards sent out after your gala, keep the reminders of your gratitude coming. Guests will eagerly await other opportunities to support your cause and appreciate you taking the time to recognize their commitment to it. Continued communication is key to fostering your extensive network of supporters.

How: Giving guests something as simple as chocolates wrapped with your event date shows you care and reminds them of your fabulous gala. You may even send out more with your thank you letter to VIP guests.

Balls in Boston are unique events that call for an experienced team dedicated to realizing all your event goals and surpassing expectations. If you have any questions about how to plan a Boston gala that will have guests talking and giving, contact us online or give us a call at 617.581.1150.

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2018 Toast to Tech at the MIT Athletic Center

Following a fine dinner, 1,200 MIT alumni and supporters arrived to MIT Athletic Center on June 9. And it was our job to cap off graduation weekend memories in unforgettable ways. Having raised hundreds of millions of dollars for MIT, these guests deserved to relax and celebrate with some delectable drinks and small bites.Embracing a theme of “light up the night,” this modern Boston event welcomed our most innovative culinary ideas.

Elevating an Electric Cocktail Party

Neon Lights and Outstanding Energy Abound

Modern lighting filled with bright colors helped create an exciting and dynamic event atmosphere. We were blown away by the ambiance created by 4Wall Entertainment and eager to augment the great energy that filled the room. Hallmarks of the creative décor and lighting included:

• Entrance towers with LED candle cloud walls
• Gobo projections on hanging sheer
• Interactive giant light bright board
• Plasma bookcases
• Lounges with interactive lighting experience

Grown Up Cotton Candy Chef-Action Station

Knowing most guests at this outstanding cocktail party would be craving dessert, we thought the most sugar-laden treat would be a popular choice. Indeed, the sweet spun sugar found at the cotton candy bar was a huge hit. Bringing out the childhood playfulness that can get lost in the professional world, these fun sweets kept the party going without a worry.

Creative Sweet and Savory Snacks

Our culinary team put their minds together to craft the most innovative and high-impact desserts for this premier cocktail party. Tying together the cotton candy cravings with a fresh flare of adult taste for traditional desserts and alcoholic beverages, our brownie lollipops wrapped with “whiskey” cotton candy and mint cotton candy wowed guests.

Trendy Bar with Electric Energy

Lit up and ready for action, the bar was a popular place. Well-displayed bar snacks such as popcorn, nuts and cracker jacks kept guests coming back for more tasty drinks and good conversations. A great selection of beer and wine helped close out these incredible alumni’s weekend with a rightful cheers to their accomplishments of raising over 100 million dollars.

High-Impact Decorations and Service

From the neon MIT sign to flawless service by our team of professionals, every aspect of this cocktail party was an indication of the first-class and forward-thinking minds that back MIT. An air of confidence filled the room and empowered guests to stand behind this fine institution with great pride.Taking home memories of a fun and flawless cocktail party, guests felt honored to be a part of the MIT alumni community. And we are overjoyed to have contributed to this incredibly successful event.If you too would like our experienced Boston catering team to bring innovative food and phenomenal service to your next event, contact us online or give us a call at 617.581.1150.

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Cambridge College’s 2018 Commencement Dinner

When the Cambridge College executive board is on your guest list, it’s time to think outside the box to elevate their experience in new and exciting ways. We are thrilled to have had the opportunity to do just that on Saturday, June 2, 2018, when 60 VIP guests joined us on the Cambridge College campus for the commencement dinner.Take a peek below at the creative custom menu, striking décor and exceptional service that gave guests the fondest memories of this remarkable celebration.

An Exceptional Boston Banquet

Delightful Passed Hors D’oeuvres and Drinks

With ferns and hydrangea plants on stage and clear votive holders lit by LED candles on tables, the scene was set for guests’ arrival at 5:45 p.m. With fine appetizers and wine in hand, our team gave each attendee a warm celebratory welcome to the Cambridge College campus.Crafted to be eye-catching, inspiring and incredibly flavorful, each small bite convinced guests that this would be a banquet experience like none other. Among the fine passed hors d’oeuvres, you’ll notice a beautiful vegetarian option—one of many items that we included to satisfy guests with varying tastes and dietary preferences.As guests mixed and mingled, benefiting from a full open bar, they sampled the following delicious small bites artistically presented with great style:

• Bite-size lobster salad: in profiterole
• Chicken and polenta: roasted chicken, fried polenta and romesco
• Whipped goat cheese stuffed dates: sea salt toasted pistachio and orange-balsamic reduction

Flawless Event Setup with an Attractive Flare

Among golden chiavari chairs and light wood flooring, we set up seven striking guest tables. Deep blue and coral linens along with colorful floral centerpieces greeted guests when they settled in for a scrumptious meal. Each table seated eight guests—the perfect number to keep an intimate and personalized atmosphere with conversations flowing. We also had four extra settings ready to go, just in case we needed to adapt to a larger guest count than expected. Being the first seated dinner in this conference space, this celebration called for extra foresight on our part!At 6:45 p.m., we began to escort guests into the beautiful dining space, and everything flowed seamlessly. As each guest took a seat and our friendly staff poured them a glass of wine, they felt like royalty—just as they should at this important celebration.

A Fresh Start to a Diverse Dinner Service

As the speeches began, guests had their first taste of the multifaceted dinner menu designed to appeal to a variety of tastes. We pre-set a fresh summer salad served with dressing in a carafe so each guest could apply as much or as little as they like. Enjoyed with Iggy’s rolls and herb butter, this baby arugula and nasturtium salad was a fresh start to a flavorful dinner service. And, as an added bonus, the meticulous plating of nasturtium flowers, bright radishes and manchego cheese perfectly complemented the room’s décor. You’d never know that this beautiful dish came out of a portable kitchen—that’s a credit to our talented chefs!

Delightful Main Courses

Dinner service featured creative main dishes elevated to give guests astounding culinary experiences customized to their liking. In addition to the quinoa cakes with charred pepper relish that we handcrafted to please guests who desired a vegetarian main course, we also had hot sauce on hand for those who wanted to kick up the heat of these mouthwatering menu items:

• Red wine-apricot braised short rib + jumbo lump crab cake
• Cauliflower-potato gratin
• Sautéed haricots verts

Coming Full Circle with a Fresh Dessert

At 7:40 p.m., guests had finished their main course, and it was time to roll out a sweet seasonal dessert. Our peach shortbread with grilled peaches, Chantilly, caramel dust and fresh berries is as elegant as desserts get—making it the perfect match for this formal event. Enjoyed with coffee and tea served into pre-set white coffee cups, guests could just sit back and relax as we brought everything to them.Having orchestrated a full graduation hospitality service for Cambridge College each of the last five years, we know how to impress their guests with innovative food and extraordinary service. We are always thrilled to hear from our clients that they are “certain this will be a repeat event for a few years to come.”We can’t wait to treat your guests to an equally creative and enjoyable experience! If you would like our talented team to make your next event an unforgettable one, contact us online or give us a call at 617.581.1150.

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BSA Space Features That Spark Innovation at Company Events

BSA Space is a star in the collection of Boston venues that we routinely service, and not only because it was our first exclusive venue. The advanced amenities and careful design of this unique building have facilitated some of the most innovative and memorable corporate events. Backed by a skilled team of professionals, BSA Space has everything your event plans need to play out seamlessly and effortlessly.We invite you to learn what sets BSA Space apart and delve into its advanced features that facilitate the most impressive event ideas.

Modern Features of a Top Boston Corporate Event Venue

Open Floor Plan and Intricate Design

One look at the 16,000-square-foot BSA Space at Atlantic Wharf and your imagination will soar to great heights. Step inside and you’ll find a delicate web of meeting spaces and exhibition areas. We love how the conference rooms are interlaced and dispersed among the second-level gallery area—uniting creative and even seemingly contrary ideas with a free-flowing design.What better place to bring your employees and clients together than in an architectural beauty with views of the Fort Point Channel and the Rose Fitzgerald Kennedy Greenway?

Key message: BSA Space’s spacial design that allows you to integrate the exhibitions into your event entertainment embodies the notion that even seemingly conflicting ideas can complement each other in beautiful ways. Let BSA Space’s waterfront views and modernistic architecture captivate and inspire your guests.

Green and Efficient Features

BSA Space is committed to demonstrating how space allocation and design can be at the forefront of the green initiative. This state-of-the-art designed LEED Platinum-certified facility provides plentiful natural light and advanced technology that benefits events of all types. Empowering engineers, architects and your guests alike—Boston’s first “green” skyscraper brings an awareness and appreciation for the efficient use of resources.

Key message: Going green by using resources wisely delivers benefits that far outweigh the cost. Your guests will begin to wonder how else they can apply this thinking within your organization.

Innovation Applied Everywhere

Our chefs are always exploring the latest food trends and dreaming up unprecedented presentations that make a big impact on guests. They exemplify all the BSA Space sets out to inspire. A variety of food delivery systems are available to reflect your event style and goals. From a vertical food wall to industrial food carts and pop-up-style chef bars, BSA Space is equipped to bring the most creative ideas and event visions to the forefront. It is a pleasure for our team of culinary experts and event planners to work in such an innovative and expansive location.

Key message: With the right tools and support, no idea is too big to execute in remarkable ways. Your guests understand that their needs have your full and unwavering support.

Constant Technological Updates

BSA Space consistently invests in features that enable efficiency and the most modern event ideas. Recent installations include a state-of-the-art video conferencing system and updated Wi-Fi that are readily used for multimedia meetings. BSA Space’s bandwidth is as vast and plentiful as your company’s outreach. Anything you can imagine will have the full support of BSA Space’s staff and amenities.

Key message: The BSA Space’s bold drive to be at the forefront of innovation and the best in its realm is inspiring and motivating for guests who never settle—always striving to be better.

Endless Options

If the Channel Room, Harbor Room, Congress Room and Salt Gallery don’t provide everything you need for your BSA Space event, then look to add the Pearl Street Room to your rental package. With 6,800 square feet available for rent, BSA Space is well equipped to host hundreds of guests. As you explore the various rooms, remember to hone in on and articulate your distinct needs so we can help you find the perfect match to them.

Key message: Relentlessly pursue everything your corporate goals require—there is an answer out there, you just have to know where to look. If you don’t immediately find it, call on the experts to help!

Melding a colonial-era charm with modern features, BSA Space is a wonderful example of values brought to the forefront in the most productive ways. From holiday parties to corporate meetings, your event can reap the benefits of BSA Space’s incredible design and function.To learn how this Boston venue and your custom menu can be personalized to match your event vision, contact us online or give us a call at 617.581.1150.

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The Boston Cocktail Event That Inspired Our Clients

We knew our nimble catering team would be the perfect match for a company event that boasted the idea of strength + flexibility and focus + adaptability. Using performance and agility to cultivate success is a concept that resonates with us, so we were excited to plan a dynamic client cocktail event true to this company’s values.Our imaginative planners went all-out to create a captivating experience for the 100 guests who stepped into 9OFS on November 9. We invite you to take a look at the finished product—a flawless modern event filled with personality and inspiration.

Customizing 9OFS for a Dynamic Company Event

Welcome to 9OFS: Enjoy a Cocktail

The black cherry bourbon smash signature cocktail that greeted guests at 9OFS made a fantastic first impression. Bourbon, sweet vermouth, bitters, cherry juice and black cherry garnish gave many guests their first taste of an unsurpassed company event.Of course, we wanted guests to have the flexibility of choosing a cocktail that suits their taste and style. On modern white pedestals, guests found these other tasty options:

• Apple cider Manhattan
• Best pear: Grey Goose vodka, pear, rosemary
• Cranberry spiced cider: rum

Bask in a Dramatic Atmosphere

Boston Event Lighting did an incredible job of creating a vibrant ambiance in this breathtaking Boston venue. The beaming blue outdoor lighting and brilliant red indoor uplighting brought extra energy and excitement to guests. Complementary bold red floral pieces added a classy touch throughout the modern space and focused guests’ attention on key areas and offerings.Add in the incredible city views that 9OFS offers, with both stunning buildings and lush grass spreads in close proximity, and it is no wonder guests were captivated by the scene. From the time doors opened at 4:30pm to the event close at 10pm, the talented DJ from Beat Train Productions had quite the backdrop for entertaining guests.But even with energy and enthusiasm at an all-time high, the company wanted guests to be able to relax and unwind. Many great ideas and emotions were shared in the lounge. Guests decompressed in this comfortable modern setting.

Satisfy Your Cravings

We designed a vast menu to reflect how this company delivers everything their clients ask for or could even dream of! Guests may not have even known they were craving some of the delicious small bites until they discovered them in seemingly every corner. That’s what we are here to do—anticipate and meet your needs before they even arise!Tantalized by the clean presentations and brilliant fresh ingredients, guests enjoyed a wonderful variety of passed hors d’oeuvres, French fet and small plates.

 Passed Hors d'Oeuvres

• Sweet garlic toast: roasted garlic, mushrooms, crisp herbs
• Lobster roll: pimenton, micro celery
• Crab croquette: remoulade, hill
• Chicken poutine: maplebrook curds, petite Belgium waffle
• Steamed buns: bao bun, pork belly, quick pickle
• Smoked hanger steak: salt and pepper crust, roasted garlic aioli, rosemary
• Korean short rib taco: gojuchang

French Fet

• Petite tartine: white truffle chicken salad, smoked salmon, avocado smash, roasted beet, crab cocktail
• Fromage: raclette, brie, French feta, Roquefort accoutrements: mostarda, dried fruits, gourmet crackers, BG seeded crackers, grilled baguette
• Charcuterie: prosciutto, salami, pâté de campagne, vegetable terrine, foie gras mousse pâté accompaniments: cornichon, capers, red onion, dried fruit chutney, micro greens, pommera mustard, fruit jam

Baby It's Cold Outside Small Plates

• Grilled chicken paillard: tarragon beurre blanc, wild rice, mushrooms, roasted shallots, herbs
• Pastrami lamb ribs: cipollini—fresno chili relish, yukon gold homefries
• Linguini: celery root cream, apples, truffle salted buttermilk fried shallots
• Little gem salad: roasted chioggia beets, mint, toasted garlic chips, sherry vinaigrette

Seize Opportunities

Guests had no problem finding plenty of desirable food and drinks throughout the event. There certainly was no shortage of either, especially when you take a look at the full bar, which included red and white wines, a phenomenal array of beers, mixers and other favorite alcoholic beverages. It is not surprising that in all the amazing photos David Fox Photography captured there are plenty of drinks in hand!We loved to watch guests pair their favorite small bites and drinks, but we also took great satisfaction in them taking advantage of the perfect pairs that they found at the whiskey and bite tasting bar:

• Quail eggs + hash with Berkshire Mountain corn whiskey
• Smoked nuts with Bully Boy white whiskey
• Petite pork belly + cheddar scone with Hudson single malt

Keep Dreaming and Enjoying: Innovative Desserts

By the time guests got around to visiting the dessert lab, it was time to spark their creativity yet again. Upon a sleek and sophisticated design, guests found these creative sweets:

• Pumpkin cheesecake: salted caramel cream
• White chocolate mousse: caramel popcorn, sugared cranberries
• Apple cider donuts: pastry cream, candied bacon
• Pear + goat cheese tart: rosemary, honey drizzle, sugared almonds
• Chocolate miso tart: caramelized raspberries, cashews

Whether the joy comes from featured guests like former New England Patriots players Rob Ninkovich and Niko Koutouvides or the newest company client, we are always overjoyed to see each guest enjoy a flawless experience. With creativity and professionalism abundant, it was a pure pleasure working together to make this event a huge success.If you want to bring our innovative cuisine and unsurpassed service to your next event, contact us online or give us a call at 617.581.1150.

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2017 Holiday Preview Party Takeaways

We love holiday parties. Not only because they are filled with joy, but also because they welcome our touch of magic. From food to décor, these events ask our clients and professionals, “What else can you imagine?”And this holiday season, we can imagine quite a lot. We are so grateful to have the opportunity to share our unique holiday party ideas each year at our preview party. To those who were able to attend this year, thank you! But we know not everyone could make it, so we want to recap some of our top tips and trends.

Imaginative Holiday Party Ideas

Elegant Décor and Classic Color Schemes

Guests of all ages are brimming with excitement and creativity this time of year. And simple yet beautiful décor invites their ideas to come forth and be the focus of attention. We love to use white florals and metallic table decorations to convey to guests that they are the stars. Lending itself to wood accents and dynamic lighting, such décor is especially well suited to two of our favorite holiday party themes: winter woodland and glowing walk in the woods.

 Colorful Holiday Party Food

With plenty of white decorations in place, choose food that really pops out at guests. Knowing that our skilled chefs cook with only the freshest ingredients, color is easy to find on our holiday menu. And so too is innovation and creativity. Our industry-leading chefs are like scientists in the lab—testing and perfecting recipes. Guests especially love our maple pork tenderloin creation.

Healthy Holiday Party Menu Ideas

Guests wanting to offset all the sweets they enjoy this time of year are drawn to a more natural display of healthy dishes like our harvest salad and winter vegetables. Displays with greenery and wooden accents fit in flawlessly among a largely white décor.

Energizing Drinks

Festive lighting and trendy design at the bar attract guests who may not even have been feeling thirsty. And that’s great, because everyone could use a punch of flavor and shot of hydration. Few will turn down a holiday drink bursting with color, beauty and seasonal flavors. Apple pie martini, anyone? How about a tantalizing combination of Hendricks gin, Cointreau rosemary, ruby red grapefruit and herbal flowers?

Global Cuisine

Embrace a variety of cultures, styles and ideas by designing a diverse holiday party menu. A custom menu with dishes from around the world also ensures everyone finds exactly what they are craving.Guests looking for a healthy tropical dish will visit the Hula Holiday food station that offers:

• Kalua Lu'au Pork: okinawa sweet potatoes, sherry garlic butter, paprika
• Macadamia-Coconut Crusted Mahi Mahi: pineapple relish, rice noodles, coconut + lime dressing, watercress, cilantro, pickled fresno chile, peanuts
• Vegetable Poke: cucumber, carrot, hijiki, striped beets, Japanese sweet potato
• Wild Salmon Poke: red cabbage, edamame, pickled cucumber, seaweed salad, carrot, pickled ginger

Others might desire an elegant bite of French cuisine. No problem; at our French Fete food station, they will enjoy these fine dishes:

• Petite Tartine: white truffle chicken salad, smoked salmon, avocado smash, roasted beet, crab cocktail
• Fromage: raclette, brie, French feta, roquefort accoutrements: mostarda, dried fruits, gourmet crackers, bg seeded crackers grilled baguette
• Charcuterie: prosciutto, salami, pâté de campagne, vegetable terrine, foie gras mousse pâté accompaniments: cornichon, capers, red onion, dried fruit chutney, micro greens, pommera mustard, fruit jam

Creative Presentation

We believe that your creativity shows best in the things you are most passionate about. And for us, that is food! That is why we love to set out small bites in innovative displays. Our sirloin noisette intrigues guests and rewards their curiosity with a scrumptious bite of porcini, ponzu glaze, cloumage, maldon salt, butter roasted radish and crispy kale.

Modern Holiday Party Venue

Although our unique food displays will bring life to any party, we encourage you to choose a modern location that is stylish in its own right. One of our favorite Boston holiday party venues is the BSA Space in downtown. It clearly has the touch of passionate and stylish architects and invites festive lighting. And we are proud that they chose us as their exclusive caterer. It is always an honor to work with others who are equally committed to providing exceptional service.

Playful Desserts and Holiday Party Activities

During the holidays, everyone is a kid at heart. So give them a gingerbread man or cupcake, and add a bit of your unique style to both. When they are filled with happiness and a good dose of sugar, they can’t help but stop by the photo booth for a bit of fun. Complete with fun props, this is one of our top holiday party entertainment ideas. If you are in the Boston area and ready to plan an unforgettable holiday party, then we invite you to learn more about the BSA Space. This hotly sought-after holiday party venue is sure to book up fast.But don’t worry; our team of experts is ready to put your unique style into any venue and menu you choose. Just contact us online or give us a call at 617.581.1150.

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• Which Type of Holiday Party Should You Host?
• Event Spotlight: Boston Holiday Party at Royale
• The Puzzle of Planning a Holiday Party

BG's Top Picks for Entertaining Summer Event Venues in Boston

How beautiful is Boston in the summertime? From the bay to Fenway, the entire area is a real treat in the summer months. Summertime is also the height of the outdoor event season. The community comes to life with all types of memorable events, from elegant and modern weddings to sophisticated corporate gatherings and more.We've put together a list of our top summer event venues in Boston. When it comes to entertaining, we have something for everyone and for every type of event you can conceive. Hopefully, our list here can bring some clarity to your planning process and help find the right venue for you.

The Waterworks Museum

Location

The Waterworks Museum is located only about 10 minutes from the Chestnut Hill Mall. It is five minutes east of the Boston College football stadium and just south of the Chestnut Hill Reservoir off of Beacon St.

History

Built in 1887 to keep up with the city's rapid growth and water needs, it houses enormous pumping engines that operated up until the 1970s. The site has since become a popular rustic wedding venue with ceremony sites on the outside steps or the interior. The industrial, blue-collar aura really complements its guests’ ambitions.

What makes the Waterworks Museum perfect for your summer event?

Summer events at the museum (and in particular, summer weddings) mean that guests and couples can enjoy the perk of getting married or taking pictures on the steps outside. The museum opens its large back doors to allow fresh air into the space and blend the indoor/outdoor aesthetics. Of course, the awe-inspiring view of the reservoir across the street makes for a gorgeous photographic backdrop.

Charles River Museum

Location

The Charles River Museum is located just off the banks of the Charles River, south of Waltham City Hall down Elm Street.

History

The members of the Waltham community established the museum in 1980 to give a clearer historical account of the city’s rich, industrial blue-collar heritage. At a later date, the museum was renamed the Charles River Museum of Industry and Innovation.

What makes the Charles River Museum perfect for your summer event?

Summer weddings at the museum are visually memorable for couples and guests because the setting seamlessly incorporates the river backdrop and greenway so well. When the weather is nice, a ceremony just off the banks is a truly beautiful site. The space can then be transitioned into a spirited cocktail hour spot where guests can celebrate!

90FS

Location

Located in the heart of Boston's financial district, 90FS is a 38-story office tower with tenants such as AON, J.P. Morgan and U.S. Bank.

History

The tower was completed in 1976, exuding modernity and sophistication at its finest. It features a rentable area of 1,118,355 square feet and a below-grade, two-story parking garage.

What makes 90FS perfect for your summer event?

90FS excels as a summer venue because of its spatial versatility and visual aesthetic. The interior includes amazing glass windows and conference areas that set the stage for an elegant dinner party or corporate fundraiser. There is also a newly renovated open air garden with a reflection pool that overlooks the Boston skyline. Wedding ceremonies have included outdoor bars, lounge areas and dance floors with guest seating inside. The lighting and view of the surrounding towers is one of the most uniquely breathtaking visual effects of any Boston area venue we know. If you're looking to achieve an unparalleled feeling of sophistication and class, 90FS is absolutely your venue of choice.

Boston Society of Architects (BSA)

Location

The Boston Society of Architects is located literally right off the water, just south of the harborwalk and on Congress St. heading west over the bridge past the Tea Party Museum.

History

Established in 1867, the BSA is committed to showcasing and amplifying great design and architectural appreciation throughout the Boston community.

What makes BSA perfect for your summer event?

is venue has plenty of room for guests to move around and create a fun, food-loving atmosphere for any event. It's a very sociable setting that—with its adjacency to the water—provides a picturesque backdrop for wedding photos or corporate functions. As a caterer, it’s a fantastic space for creativity to flourish. At select events, we've furnished the back areas with a pretzel station and complemented the front with hot pots and black cauldrons. BSA is a versatile event space that really brings out the best in our team.There you have it—our top picks for summertime Boston event venues. Each of these four locations provides a special setting for the kind of wedding, corporate event or social gathering you're dreaming of throwing this summer. But it doesn't stop there. Our expert planners and catering team have furnished several event spaces around our beautiful community in new and inventive ways each time. We love the opportunity to make memories at each of these spaces and certainly look forward to doing it for you. Give us a call at 617.581.1150 or contact us online to start planning your amazing Boston summertime event.More articles you might enjoy:

• Breaks That Increase Productivity at All-Day Boston Events
• Q&A with Boston Corporate Event Planner Timothy Seeberg

Breaks That Increase Productivity at All-Day Boston Events

The best Boston catering companies constantly look for ways to add value to corporate and social occasions. And at all-day events, this means designing menus and activities that sustain energy and enthusiasm. With this in mind, our creative event planners came up with some new ways to get more out of breaks, snacks and lunches.

Unique Break Ideas for All-Day Boston Events

Creative Music Break

During morning breaks, guests have lots of energy to release. So let their artistic spirits soar. One of our favorite ways to do this is through music activities—group- or individual-focused. Simple instruments like maracas are the perfect vehicles for guests to share their unique style or learn from an instructor. This is a great way to break the ice and show guests your company is all for trying new things—even if you aren’t a star at first! Tip: If there is a guest you know has musical talents, set aside a time for him/her to perform for fellow attendees.

Innovative Lunch Buffets

After hours of work or learning, guests’ minds may begin to shut down. So make sure your custom lunch menu sparks the creative side of their brains and gives them the fuel they need to perform at their best. To satisfy guests in a trendy way, skip the ordinary sandwiches and opt for a chilled salad and protein buffet. Many people find that foods with a bit of a crunch and a lot of vitamins keep their brain firing on all cylinders.Some of our favorite hearty and nutritious buffet options are:

• Grains of the world: Dishes like our Asian noodle salad, Greek-style orzo pasta salad and Moroccan pasta are a great choice for companies that value diversity
• Salads of the world: Our edamame and corn succotash, roasted chickpea salad and three bean salad prove vegetarian dishes can be incredibly satisfying
• Lean proteins: With the right seasoning, healthy cuts of meat are absolutely delicious. Guests love our grilled chicken breasts seasoned with lemon oregano as well as our roasted breast of turkey with garlic, sage, rosemary, thyme and lemon

Healthy Afternoon Snack Stations

It is tempting to include an afternoon break with coffee and sweets—but both come with a whole host of unintended consequences. As a diuretic and stimulant, caffeine is certainly not the ideal choice for all-day meetings. Instead, surprise guests with a healthy afternoon snack. Energy bars, kale chips and trail mix are all great pairs to a fresh squeezed juice bar.

 10-Minute Recharge Break

When the battery in guests’ phones starts to run low, chances are their brains are beginning to wear down too. So invite them to visit phone charging refresh lounges where they can power up their cells while relaxing on comfy sofas sipping chilled cucumber water among upbeat décor.Tip: Charging stations have really taken off since they made a big splash at political conventions. And you can take the experience up a notch using dynamic lighting and decorations.

Pause to Simply Breathe

Fortune suggests breathing and stretching exercises for all day-meetings, and for good reason—they are a simple way to help guests relax and refocus. This is especially important if your company will discuss intense topics that require sitting for long periods of time. Simply invite guests to stand up, leisurely stretch out any stiffness and take a calming breath together.

Physical Activity Break

We can’t highlight the importance of breaks enough. The brain gets fatigued long before you might realize it. We suggest short breaks every 60-90 minutes, and they don’t all have to be for snacks. In fact, physical activity may be just the thing you need to foster increased learning and retention.If you select one of the scenic outdoor Boston event venues, guests may naturally take a short stroll during a break. But even a flexible indoor space can accommodate physical activities like a quick dance move or a few jumping jacks. Although a bit of exercise might seem silly, it is actually a great way to help guests wake up, laugh and smile together.Tip: Among BizBash’s 9 innovative ideas for meeting breaks is an attendee-led fitness break—what a fun way to facilitate leadership!

Rewarding Final Break

When your all-day event is about to wrap up, bring out an array of sweet treats for guests to enjoy together or take for the road. Guests always love our !ndulge mini desserts like petite cupcakes, mini mousse shooters and mini pies that incorporate a variety of creative flavors like blueberry thyme. Such innovative sweet treats are the final touch on creative all-day events.To work with our talented Boston catering team to design a custom menu and event that facilitates an exceptional all-day experience, contact us online or give us a call at (617) 581-1150.

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A Beautiful Diner en Blanc Networking Event

Charles River Ventures invests in experts—people who are the best at what they do. So we were honored when they chose our Boston catering team to service their Israeli Entrepreneurs networking event on September 5, 2014.Our corporate catering department created an elegant French-inspired cocktail party that surpassed expectations and proved that we are among the best experts that can turn a great vision into a reality.

A Diner en Blanc-Inspired Boston Cocktail Hour

The inspiration for this white color theme party was the famous Diner en Blanc. This popular, exclusive party has taken place in France since 1988, when it was first held in the Parc de Bagatelle. Although we did not keep the party location a secret as they now do in France, we put together an impressive rendition of the Diner en Blanc.

Customizing a White Party Venue

Each year, the French Diner en Blanc is held at a different (but always very prominent) public location. Charles River Venture wanted to transform the Armony family residence in Arlington into the ultimate white party.We knew just how to make that happen.The yard situated at the edge of quite water was the perfect place to set up modern white furniture and decorations. We brought in sleek white leather furniture and a few small tables draped in elegant white fabric. Custom color linens and runners were no problem at all for our Boston catering company, which loves to personalize every detail. The design of the event, with beautiful Paris gloss white chairs among high- and low-top tables, perfectly echoed the feeling of the home and the Diner en Blanc inspiration.

Celebrating with the Finest Drinks

As the 85 guests arrived, our wonderful staff welcomed them with refreshing beverages and tempting appetizers. We also set up a scotch tasting lounge looking out on the water and a stunning lucite bar so guests could choose from signature cocktails and other fine drinks.Our dr!nk department was proud to offer this fabulous array of beverages:

• Beers: Sam Adams Seasonal, Sam Adams Lager, Harpoon IPA, Heineken Light
• Wines: white and red
• The Macallan 12 Year: the exclusive use of sherry casks to produce this single malt whisky makes it one of a kind. The secret to giving it a unique aroma and flavor is that the spirit coming from the stills goes into casks that have been used to age Oloroso Sherry.
• Glenfarclas 12 Year: an exceptional Highland whisky produced with about 80 percent of the spirit aged in used sherry casks and the remaining 20 percent in barrels once used to age bourbon whiskey.
• Ardbeg 10 Year: widely recognized as one of the smokiest and most complex single island malts, peat-lovers were delighted to find this classic renowned drink.

Pantone Color Library of Mini Dishes

We custom designed a menu of small tastes to represent the many faces of friends and the brilliant color they bring to the world. In addition to passing colored macarons, we set up a contemporary display of stationary appetizers. We lit a custom pedestal buffet with elegant drum chandeliers and hot appetizers. With healthy cuisine continuing to gain a following in Boston, these vegetarian small bites were a big hit:

• Chilled potato soup sips with crispy Brussels sprouts: waffle cone, chipotle maple, celery leaf
• Kalamata olive tapenade on shortbread with goat cheese mousse
• Carrot panna cotta with cranberry compote
• Roasted golden beet coins with micro greens and goat cheese mousse
• Forest mushroom tarts with roasted garlic and ricotta

No mater how tempting our veggie-based appetizers may be, our premium meats are always hard to pass up. Few could resist these appetizers:

• Turmeric-spiced grilled chicken with chilled jasmine rice salad and saffron aioli
• Asian BBQ salmon with chilled Shanghai noodles
• Mini medallions of beef and purple Peruvian potato salad with apples, golden raisins, pickle relish

After an evening of of cocktails, connections and fine cuisine, guests enjoyed one more delicious macaron. Guests could wrap up the evening with a simple espresso-based drink and the option of taking another macaron for the road.To customize your next event to perfection, contact our creative Boston catering team online or give us a call at (617) 581-1150.

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• Boston Event Spotlight: Moroccan-Themed Party
• Fire & Ice Spotlight: Toast to Tech 2015

Boston Event Spotlight: Moroccan-themed Party

PerkinElmer is an innovative leader in the scientific community who believes in creative ways to reward employees for their hard work and dedication to the company.This year’s employee appreciation party whisked employees away from their desks to a colorful Moroccan open-air marketplace complete with cozy cabanas and the unique North African cuisine.We partnered with Rentals Unlimited and New England Country Rentals to make PerkinElmer’s courtyard at the Waltham office into a relaxing, unique space. 300 employees enjoyed the summer weather as they reminisced about company accomplishments and future endeavors.

Exotic Eastern Décor

Vibrant red and orange serving bowls were as bold in color as the spice in our food. Metallic linens were scattered neatly amongst the exotic foods while towers of Moroccan spices and glass bowls of lemons and limes added another pop of color to the décor.We accessorized with a variety of tagine pots traditionally used for cooking delicious meat and vegetable stews. Beautiful potted plants and candle lanterns completed the warm feeling of a lovely summer evening in the courtyard.

Calm Oasis Furniture

We used traditional Moroccan linens to drape around the cabana lounges. Low-lying furniture and bamboo chairs, which are typical in Moroccan homes, gave guests a place to mingle with colleagues while tasting some of the food or drinks.The carved details in the coffee table were another unique addition to the furniture details.

Tastes of the East

Moroccan souks are open-air marketplaces that are famous for the assortments of fresh food. Wooden frames accented the vibrant orange menus at the souk held especially for PerkinElmer’s employees.

Moroccan Adventure With Appetizers

Here is the intoxicating sampling from North Africa and India that had guests wondering what may be in store for the main entrée.

• Grilled Naan
• Cucumber Raita
• Mango Pickle
• Cilantro and Coriander Chutney
• Ras El Hanout Hummus
• Harissa Edamame Hummus
• Zesty Lemon Date Spread
• Paneer Cheese
• Chermoula
• Fresh Summer Vegetables
• Trio of Olives

Casablanca Market Stand

Surely guests smelled the delicious slow-cooked beef, lamb, chicken, salmon and fish awaiting them. We exemplified the tastes of Morocco with these dishes:

• Grilled beef and lamb kebabs with roasted grapes and cilantro chutney
• Zatar Chicken and Couscous Plate: Roasted chicken, preserved lemon couscous and tomato jam
• Salmon Tagine Plate: Grilled salmon, tomatoes, olives, raisins, almonds and jasmine rice
• Ras El Hanout: Chickpea battered fish, eggplant relish and saffron pearl couscous

Celebrating With a Few Drinks

Perkin Elmer employees had plenty to celebrate during their yearly appreciation party, which was the perfect reason to enjoy a cold beverage in the courtyard. Guests had a list of items to cleanse the palate of the spiced Moroccan flavors. In addition to sodas and sparkling water, our drink menu included the following list of wines and beers:Our wines:

• Bella Sera Pinot Grigio, Italy
• Canyon Road Chardonnay, California
• Red Tree Pinot Noir, California
• Pacifico Sur Cabernet Sauvignon, Chile

Our beers:

• Sam Adams Seasonal and Lager
• Harpoon IPA

Unexpected Endings

Desserts of the Orient were the perfect way to complete a fun experience with colleagues at this event. Guests had a variety of exotic tastes to try, including:

• Orange Spice Cupcakes
• Baklava Tartlets
• Date Truffles
• Warm Moroccan Donuts
• Chocolate Mousse Shooter
• Almond Shortbread Cookies

BG Events & Catering prides itself on bold, creative events certain to provide lovely memories for you and your guests. If you are looking for a crew to style and plan your event, please contact us for a consultation. We look forward to speaking with you!

Boston Venue Spotlight: Frost Ice Loft

We are so excited to announce our partnership with one of Boston’s most unique event venues, a place that is known to stir up both drinks and conversation: Frost Ice Loft!The Frost Ice Loft is so unique because it is designed entirely of ice. Yes, ice! In fact, it’s ice room remains at a brisk 21 degrees to keep the structure entirely solid.Next door to the ice bar is its brand new (room temperature) indoor event space, so your event’s guests can now enjoy an all-encompassing experience found just a walk over from New England’s only indoor ice bar.On May 26, Frost Ice Loft, located at Faneuil Hall, will open as a room temperature event space with dramatic decor. We can’t wait to see what social and corporate events come to life when our creative Boston catering team and clients choose this extraordinary event venue.

The Frost Ice Loft Experience

Venue Specs

 You might think this unique event venue will make the logistics of planning your Boston event difficult. But surprisingly enough, our event planners expect this venue to provide everything you need for a stress-free event that surpasses your wildest expectations.

• Seasons: year-round
• Rooms: 2 rooms totaling 4,000 square-feet
• Capacity: the gallery holds 120 guests seated and 150 guests for a cocktail reception, plus the Ice Loft can add an additional 75 guests to the reception capacity. This means a full venue reception buyout boasts up to a capacity of 300.
• Public transportation: the MBTA, Green Line, Blue Line and Orange Line all service the area making travel to this Boston event venue easy.
• Garage parking: there are several options for parking. 75 State Street Garage is a popular choice, and Frost Ice Loft will be glad to provide discounts for your guests.

Icy Décor and Spectacular Views

We love bringing new event decoration ideas to truly exceptional Boston venues like the Frost Ice Space. Some of our favorite features of the remarkable rooms are:

• The Gallery: features oversized windows with views of Faneuil Hall Marketplace, the famous Quincy Market sign and Boston's booming financial district. It also wows guests with a technology wall and option of an Ice Bar.
• The Ice Loft: sparkling color-washed walls and furniture carved by hand set the stage for a special corporate or social event. But what really sets this event space apart is its meticulously detailed bar that is a small scale replica of the Zakim. Guests will be surprised and amazed by the latest sculptures and drink glasses made of ice. 

Types of Events to Host Here

The 2,600 square-foot room temperature Frost Ice Loft offers interactive space ideal for larger corporate, social and nonprofit events. Our event planners can transform this icy space to match any event theme and goals.

• Corporate events: such a unique venue is fitting for the excitement of product launches and inspires new ideas at corporate meetings and receptions. We expect to provide innovative custom menus for plenty of industry and company events at this spectacular Boston venue.
• Social gatherings: from holiday parties and gala receptions to bar/bat mitzvahs and intimate weddings, the Frost Ice Loft will treat your guests to an unforgettable Boston party.

Customized Experience

The entertainment and catering at your big event are critical to providing your guests with the ultimate experience. Our Boston catering team loves working with such a novel venue to create an unprecedented event and menu.

• Signature drinks: in addition to premium spirits, featured cocktails, local brews, wine and nonalcoholic beverages, Frost Ice Loft can design signature drinks for your special occasion.
• Custom menus: our chefs love preparing new dishes crafted to the individual style of your event. We look ahead of current culinary trends by designing innovative menus that perfectly complement this novel event space.
• Ice sculptures: you can request a personalized sculpture of your corporate logo made completely of ice.
• Custom gifts: Frost Ice Loft makes choosing party favors a breeze with their custom gifts and retail items.
• Partner packages: just as Frost Ice Loft works with only the premier Boston catering companies, it also partners with other great local attractions so you are sure to work with only the best.

To start planning your corporate event or social gathering, contact our experienced catering team and share your vision. If the remarkable Frost Ice Loft is your perfect match, then we can help you coordinate with the sales team that can be reached at 617-209-4894.

Best Boston Corporate Event Venues

One way that BG Events and Catering makes planning a corporate event easy is by helping you choose a venue that is best suited to your vision.Partnerships with premier corporate event venues in Boston allow us to efficiently plan and execute even the most out-of-the-box ideas. This advantage recently helped us garner recognition by the Boston Business Journal as a “Top 25” Boston event planner.After clients use our venue locator tool and consult with our professional event planners, these six exceptional Boston event venues often rise to the top.

90FS

Contact: Jaye O’Leary. Located on the ninth floor of One Federal Street in the heart of the financial district, this stunning corporate event venue offers unparalleled city views from modern indoor and outdoor spaces. The flexible layout makes 90FS ideal for any corporate event in Boston. One of our favorite areas is the open-air terrace that is beautifully complemented by a reflection pool, fountains, elegant trees and the surrounding cityscape. The interior space of 90FS is equally sophisticated and offers dramatic views of downtown Boston. As one of our newest venues offering cutting-edge amenities and inspirational city views, we are excited to unite our innovative cuisine and design ideas with 90FS.

Boston Society of Architects

Contact: Jessica Kriley. Companies looking to bring out the creativity and artistic flair in employees will fall in love with the Boston Society of Architects Space in Seaport. Countless galleries and breakout rooms are especially popular for product launches and corporate employee events in Boston. The BSA’s wonderful patio on the four-point waterfront area also attracts festive corporate holiday parties. From a “Great Gatsby” event to fashion shows, the unique architecture and curated art installations create the perfect ambience for even the most imaginative events.

Charles River Museum of Industry and Innovation

The CRMII is ready to welcome up to 300 of your employees to its historic Waltham venue overlooking the Charles River. The 19th-century textile mill sets the tone for some of Boston’s most memorable corporate parties, product launches and seminars. The Puma event took full advantage of the CRMII’s flexible floor plan and stunning features like the 50-foot ceilings in its main exhibit gallery. This famous venue featuring brick and beam architecture with grand windows keeps its technology up to date. This means you can creatively plan a modern event while paying tribute to Boston’s fine history. Wi-Fi and screens expand your options for presentations and entertainment that will impress guests. We love introducing clients to innovative corporate event entertainment ideas that inspire guests to stretch their visions ahead of current trends while celebrating the past.

Cyclorama at Boston Center for the Arts

Contact: Jennifer Whitman. Large corporate events for up to 1,000 guests are drawn to the elegant Cyclorama located in the south end neighborhood of Boston. This grand historic venue is situated among the biggest collection of Victorian brownstones found in New England and features a stunning copper skylight dome above a brick-lined 23,000-square-foot space. We love adding corporate event decorations that complement the urban chic elements of this famous Boston venue. The simple yet stunning Cyclorama provides a versatile and vast space that is easily transformed into the perfect setting for one-of-a-kind product launches, employee recognition dinners and worldwide conventions. Modern features like video mapping also appeal to the most advanced events like c3/Framing Boston.

UMB Campus Center

The University of Massachusetts Boston Campus Center is the perfect place for educational corporate events and product launches. It offers a multi-purpose space with gorgeous views of the city skyline and Boston Harbor. Conveniently located on the oceanfront, its 8,100-square-foot ballroom can be transformed to any corporate event theme while smaller breakout rooms provide a more intimate learning environment for 10-75 guests. The UMB Campus Center’s modern technological amenities, including state-of-the-art audiovisual equipment, also make it a premier location for companies introducing advanced products and ideas. These companies work with a top Boston catering company to ensure event décor and food are equally innovative.

Waterworks Museum

Contact: Christine Monahan. The Waterworks Museum features a late 19th-century building that reminds guests of Boston’s “Golden Age” while your company celebrates one of its own milestones. The Richardsonian-style building made with rock faced granite and sandstone trim stands three stories high and provides a majestic setting for some of Boston’s most unique corporate events. Massive, steam-driven engines and views across the Chestnut Hill Reservoir create a truly exceptional setting for product launches and employee recognition parties in Brookline.To see how we transform the best Boston event venues into spectacular celebrations, we invite you to take a walk through some of our other most innovative corporate events. Then contact our professional team to start planning your own exceptional corporate event.

• Microsoft Holiday Party
• MIT Recognition Event
• Aveo Oncology Awards Dinner
• Commonwealth Holiday Party
• C3's Framing Boston

Event Spotlight: WeWork First Year Anniversary Party in Boston

WeWork celebrated its first year in Boston with an anniversary party as magnificent as the city itself. On the day of the event, stunning food, spectacular cocktails and upbeat entertainment welcomed 1,000 people from the Boston community.Our challenge was to engage guests and encourage them to circulate among the floors, and we accomplished this by transforming each floor into a unique experience. Based on the chatter among guests, it was clear that the different food stations and specialty cocktails did their jobs.

Setting the Scene

The anniversary party venue featured wood panel walls and modern designs that lent themselves to a contemporary celebration. Boston Event Lighting and Films provided moving/intelligent lighting and A/V featuring blue and green hues to enhance the ambience.In addition to a neon sign with the slogan “We Work Better Together,” we drove home WeWork’s message with these anniversary party decorations:

• Food signs: innovative dishes introduced by modern displays were one way we reinforced WeWork’s culture. We displayed menu items with framed clear panels that labeled dishes “WeWork” at the bottom.
• WeWork posters: grand signs delivered messages like “BECOME A MEMBER OF OUR COMMUNITY” and “BEAUTIFULLY DESIGNED COLLABORATIVE WORKSPACE.” Intended to complement the anniversary party theme, these posters featured contemporary business backgrounds.
• Party favors table: as guests left, WeWork wished them a “good night” with mini notebooks and pennants that remind guests to “Do What You Love.”

Anniversary Party Food Stations

We created a custom anniversary party menu including several unique food stations as well as an open bar and signature cocktails. We also took care of the liquor liability and bar set up so WeWork could simply enjoy their big first year celebration. Most guests could not settle on one food station, so they visited multiple floors to enjoy several of these menu items:Second Floor: “Work Hard, Play Hard”Guests enjoyed a Cranberry Manhattan cocktail and these tasty bites:

• Seasonal crudité shooters: served in a creamy buttermilk basil sauce
• Italian meatballs: enjoyed in a crushed tomato sauce
• Popcorn bags: flavored with traditional butter or jazzed up with rosemary & sea salt or truffle flavors
• Warm buffalo chicken dip: alongside pretzel bites

Third Floor: “Head in the Clouds”Guests’ spirits soared as they enjoyed beer, wine and Ginger Tangerine Sangrias with this Mediterranean cuisine:

• Tomato and walnut tabouleh
• Chickpea and parsnip hummus
• Whipped feta with sweet pepper relish
• Muhammarra
• Stuffed grape leaves
• Citrus roasted olives
• Pita chips + grilled focaccia

7th Floor: “Cheesy Goodness”On this level, MassChallenge celebrated with WeWork guests as they enjoyed beer, wine, “Accelerator” Palmers, bloody Mary cocktails and grilled cheese sandwiches served 3-ways:

• Spanish Grilled Cheese: manchego, olives, red peppers
• BBQ Brisket Grilled Cheese: pepper jack, fried onions
• Italian Grilled Cheese: pesto, roasted tomatoes

8th Floor: “Free Your Mind”Guests were energized and empowered by the words of WeWork co-founders and a raffle that gave away 10 Commons Memberships. We made sure our Boston catering service offered guests choices so they could explore them with open minds. Guests had access to a full bar as well as blood orange margaritas. In addition, there were plenty of options at the flatbread carvery and dim sum traveling cart.Chef Flatbread CarveryOur catering team baked crispy flatbreads and topped them with these exceptional garnishes:

• Portobello: gouda, crispy kale, truffle
• Smoked Salmon: creme fraiche, lemon, arugula
• Tomato + Basil
• Spinach + Artichoke
• Roasted Apple: leeks, cheddar Grab Some Dim Sum Traveling Cart A crisp display of dim sum circulated the room, offering foods like sushi that are known to foster socialization.

Grab Some Dim Sum Traveling CartThese items allowed our team to bring the food straight to the guests:

• Steamed Vegetable Dumplings: soy lime vinaigrette
• Shanghai Noodle Boxes: julienned vegetables
• Sushi: spicy tuna, California roll, vegetable maki

Sales Tour Floors and LobbyAs guests meandered through the sales tour floors, sparkling grape fizz cocktails, nosh and colorful vegetable chips refreshed them. When they walked through the lobby, they were tempted by an elegant display of sweets including fresh baked cookies, blondies, s’mores and chocolate.Cutting Edge EntertainmentOf course, no anniversary party is complete without great entertainment. There was no shortage of singing, dancing and celebrating to the music set out by the famous Jane Doze who flew in from NY for this special event. We knew they would raise the party’s energy level without overpowering the event goals. It was a true pleasure sharing our creative anniversary party ideas and innovative cuisine with WeWork to plan and execute this extraordinary event. We invite you to take a walk through some of our other exceptional corporate events and contact our team to start planning your own.Photography by Lauren Kallen

More Great Events You Might Like:

• C3's Framing Boston
• Commonwealth Holiday Party
• MIT Recognition Event
• Aveo Oncology Awards Dinner
• Microsoft Holiday Party

Employee Appreciation and Company Award Party Ideas

Adding a creative twist to current event trends will make for an employee appreciation party that surpasses all expectations.If your company encourages employees to strive for innovation, excellence and attention to details, then be sure to convey these at your event!In this post, we share 11 tips for planning a stunning employee appreciation party that will wow your guests.

11 Employee Recognition Party Tips

1. Striking employee appreciation party flyer: include all the basics such as time, location, RSVP and guest information with an exceptional flair. Invitations should jump out at employees with eye-catching images, bright company colors or logos and fonts that match your corporate style. You also may email a version with a fun introduction to forward to family if invited.
2. Custom menus: magnificent custom menus will reflect your company’s energy and appropriately reward employees with extraordinary dishes. For formal events, we suggest plated dinners with innovative dishes like filet of beef and grilled salmon with lemon aioli served with herbed risotto cake and sauté of haricots verts. We also encourage you to include vegetarian, vegan and gluten-free menu options to ensure everyone enjoys the dining experience.
3. Tempting desserts: sweets are often considered a reward, so encourage guests to indulge in our collection of couture desserts. Small bites like salted caramel petite cupcakes and blueberry basil mini mousse shooters are the perfect ending to a delicious meal.
4. Indoor-outdoor venue: we love the idea of having a formal dinner and awards inside and then taking the party to an outdoor setting. To keep a business theme in mind, you can select a venue like the sophisticated 9OFS that overlooks the business district.
5. Social floor plan: although this is a formal party, you also want to encourage guests to relax and celebrate amongst good company. The furniture and how it is situated can have a big impact on how the party flows. We suggest selectively dispersing lounge furniture to allow plenty of space for a high-energy event with highboys for cocktail and appetizers.
6. Thank you messages: employee appreciation party decorations should remind your guests about the party’s key message. We love the idea of weaving “Thank you!” and your CEO’s signature into party decorations for a genuine touch.
7. All-inclusive presentations: thank-you speeches and awards are an important part of any employee recognition party. Be sure staff award categories recognize all different departments, talents and milestones. It is also important that your venue is set up so all guests can easily hear the speakers.
8. Project spotlight: if you know some employees who are particularly proud of their work and enjoy public speaking, offer them the opportunity to present their projects. Moments like these moments will shine at your employee appreciation party.
9. Raffles and spinning prize wheels: another way to reward employees is by giving away prizes. Announce a few hot prizes in advance to amp up anticipation and have some big surprises that will keep guests talking long after the event.
10. Gracious staff: the catering team you hire should reinforce your company’s values including its appreciation of all employees. Professional event staff will greet guests with a friendly smile and sincere admiration.
11. One-of-a-kind thank you gifts: think of high-end gifts that employees will use on a regular basis, and customize them with your company’s logo and colors. These will serve as a thank you and a continuing reminder that your company appreciates hard work.

These ideas are just a starting point to spark your creativity when planning an employee appreciation and awards party guests will remember.From custom menus filled with signature dishes to creative displays and decorations, BG will help you create a vibrant party.For examples of how innovation meshes with corporate event visions, check out these events:

• MIT recognition event
• Aveo Oncology awards dinner
• Commonwealth holiday party
• C3's "Framing Boston" Event

Event Spotlight: Worldwide Financial Banking Event in Partnership with C3

We partnered with the creative event planners at C3 to host an unprecedented Boston experience for 380 guests at this client appreciation event.

A Stunning Corporate Event with Boston Pride

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Setting the Boston Scene

In September 2014, beams of purple light and a “Framing Boston” banner welcomed guests to a most exceptional worldwide financial event. From framed city pictures to dinner menus and table numbers, the Boston skyline was elegantly weaved throughout the event décor. This business theme was perfectly contrasted by natural elements like smooth stones, gorgeous bouquets and wooden tables. Leather couches and small tables with modern stools also contributed to the contemporary yet authentic “framing Boston” atmosphere.

Innovative Hors d'oeuvres

Guests began their dining experience with small tastes of divine food. The tomato caprese water sphere displayed in the trendy shadow box was a guest favorite. But we made sure to offer options to match every drink and taste.

• Black pepper shortbread beef tenderloin cherry compote smoked salt
• Maple glazed duck in petite cone with sweet potato mousse and citrus confit
• Seared salmon cake with parsnip mousse and celery leaf
• Mini smoked corn custard tartlet sweet local cranberry

Specialty Cocktails

Many enjoyed hors d'oeuvres with a specialty cocktail highlighting Boston’s fantastic drinks. We offered a New England Harvest of apple cider, bourbon and crushed cranberries as well as a Crantastic made with cranberry infused vodka, ginger liqueur, white cranberry juice and thyme.

Local and World Renowned Drinks

In addition to specialty cocktails, local beers like the Sam Adams Lager and Seasonal Brew showcased Boston pride. We also served drinks from around the world including Weihenstephaner Hefe Weissbier from Germany, Veuve Elise Blanc de Blancs from France and Bacardi Rum made in the Caribbean.

Fall "Caprese" Carvery

Beautiful fall signs called guests to this appetizer station of house roasted butternut squash medallions, grilled local apples and fried sage leaves. Guests watched a chef smoke mozzarella in an encased Lucite chamber, while other chefs hand carved their order. Guests further personalized these tender small bites with toppings, such as port-braised cranberries, confit of duck and truffle salt. Enjoyed on clear Lucite small plates. With the aroma of the smoking chamber in the air, this station immersed guests in the New England fall. 

Seasonal Plated Dinner

Guests sat down to enjoy a touch of fall and BG cuisine with traditional Boston favorites in mind.

• First course: we featured local lobster and corn flan with sides, such as sweet potato straws and pumpkin leaf

• Intermezzo: cranberry sorbet with hints of pumpkin and ginger were the perfect transition to the main dish.

• Main course: we offered guests their choice of a duo of petite grilled filet with demi-glace and striped sea bass or the vegetarian alternative of polenta napoleon with late summer vegetable ratatouille, grilled asparagus, wilted Spinach and charred tomato brood.

Dessert Trio

No Boston culinary experience would be complete without some local favorite desserts. Guests savored Boston crème pie cheesecake, s'mores brownies with graham ice cream and petite apple pie with cinnamon pulled sugar.

After Dinner Dessert Stations

The end of dinner did not mark the conclusion of guests’ dining at this spectacular Boston event. After dinner, dessert stations encouraged guests to mingle and socialize among their worldly company.

• Boston whoopie pies: we displayed these old time Boston favorites in a shadow box to put a contemporary twist on a classic dessert.

Cheese and Port Station

We knew guests would enjoy drinks throughout the evening, so we made sure complimentary snacks were also available by the main bar. Guests savored the finest cheeses from Vermont and Massachusetts with local honey, fig jam, nuts, fresh fruits, dried fruits, crackers, flat breads and crostinis. Although this station may seem less significant than the main fare, it is vital because it helps guests stay engaged and social throughout the event.

Our Awesome Partners:

Overall Design, Event Production and Event Management - C3Audio Visual - AV PresentationsLighting: ALPSEntertainment: Acro Arts ProductionsPhotographer: Ken Richardson Photography 

Retirement and Business Anniversary Party Ideas

Retirement and anniversary parties can be thrilling and emotionally fulfilling events for individuals and corporations. Gourmet food shows appreciation for hard work while innovative menu items foster excitement for what is next.In this post, we offer ideas to make retirement and corporate anniversary parties vibrant events for everyone attending.

How to Throw a Spectacular Retirement and Anniversary Party

Retirement and Anniversary Party Themes

Jet back in time or hype the present and future era with these retirement and anniversary party theme ideas:

• Decade: the year your company started or how many years its been in business can set your anniversary party theme. For example, have fun celebrating a 60^th anniversary with a 1960s theme complete with beads and psychedelic decorations. You may even invite your guests to dress in the style of that decade and serve them trendy food.
• Color or slogan: you can weave corporate colors, slogans and photos into almost any event theme. If you plan to really highlight your company’s roots, you may opt for a black and white historical theme and photos.
• Interests or values: if you are celebrating an individual or company with strong values or interests, those attributes can set your retirement or anniversary party theme. Encouraging donations to charities in lieu of gifts will make the event fulfilling for everyone.

Retirement and Anniversary Party Invitations

From email to print, there are countless creative and entertaining ways to spread the retirement and anniversary party news. With employees, press, clients, partners and the public all being potential guests, you will likely use several engaging mediums. Make sure all your retirement or anniversary party invitations convey the same exciting news and include these key elements:

• Basic information: date, time, location, dress and theme should all be listed in a way that draws in guests and sparks further curiosity about your big event.
• Fun hashtags: start hashtaging clever expressions when promoting the event on social media and let guests reciprocate. You can also print these catchy retirement or anniversary party hashtags on invitations.
• Promotional offer: welcome current and potential clients to your company celebration with special deals or contests.
• Thank-you note: whether you are celebrating an individual’s great career or years of corporate progress, let each person know that their efforts are valued. A personal signature adds an exceptional touch.

Retirement and Anniversary Party Decorations

Table runners and centerpieces accented with company colors set the stage for a spectacular corporate celebration. We also suggest adding interactive décor like a gorgeous custom bulletin board for guests to pin pictures and quotes. This retirement or anniversary party decoration later serves as a legacy piece in the office.

Catering a Retirement and Anniversary Party

Custom menus that showcase creativity in the kitchen are a key feature of retirement and business anniversary parties. Innovative dishes create an energy among guests that fosters mingling and celebrating. We love these these retirement and anniversary food ideas:

• Passed appetizers and hors d’oeuvres: a fabulous cocktail reception sets the stage for a classy evening. Appetizers like white fish ceviche shooters and hyllo tartlets filled with brie and ginger candy start the evening on a high note.
• Plated dinners: most retirement and anniversary parties will serve delicious plated dinners. This invites guests to relax during the main meal and enjoy their company while celebrating success. Our sample menu gives you an idea of the custom dishes we serve like a roasted vegetable and polenta tower with wilted spinach, mushroom ragout and porcini sauce.
• Chef stations: although food stations can be considered a bit more casual, they offer the benefit of encouraging guests to mingle as they create beautiful plates. Because our food like fire-grilled asparagus with tarragon béarnaise and a carving station with roasted beef tenderloin is anything but casual, chef stations are still a great option for formal events.
• Dessert: cake is the traditional retirement party dessert of choice, but we also suggest mini indulgences displayed using our out-of-the-box ideas. Mini mousse shooters, petite cupcakes and mini pies are the perfect treats for an event where socializing and networking is a priority.
• Extraordinary drinks: a big celebration calls for a full-service bar with the finest beer, wine and spirits. BG Events and Catering staff events with experienced bartenders who make sure each guest finds a drink suited to his or her style.

Retirement and Anniversary Party Activities

Retirement and anniversary parties are all about recognizing the best in people and corporations when they reach a milestone. Good memories will flow with these retirement and anniversary party entertainment ideas:

• Slide show: before the event, ask guests to email pictures to compile them in a slide show. For a fun surprise, upload additional pictures that your retirement or anniversary party photographer takes early in the event.
• Celebrity entertainment: whether you hype a famous honoree or have them make a surprise appearance, this is sure to be the talk of the night.
• Speeches and toasts: plan to recognize achievements with a focus on the individuals and departments that made them possible. Be sure to allow plenty of time for everyone who would like to share their feelings and memories.
• Announcements: launch a new product, service or partnership that will have the press or media buzzing after a business anniversary party. At a retirement party, you may want to announce your new hometown or big trip.
• Party favors: retirement party gifts should enable the guest of honor to pursue his or her passion. But we also suggest giving guests small party favors that complement the retirement party theme of choice. For business anniversary parties, get creative with party favors that will remind guests of your unique company.

For an idea of how BG Events and Catering puts on a spectacular corporate event, we invite you to step inside these innovative company celebrations:

• Microsoft holiday party
• MIT recognition event
• Aveo Oncology awards dinner

Don't Forget These 10 Things at Your Next Product Launch

Throwing a product launch party is a lot of fun, but it also requires meticulous planning. The details of your brand or product matter, and so, too, should every element of its launch. We have gathered 10 key items to make sure your event has a memorable and effective introduction to your guests.

Product or Brand Launch Party Checklist

1. Party theme: enhance your new product or brand with a party theme. Weave it into décor, activities, music and food and beverage menu. Also be sure to educate all staff about the message that your company wants to convey.2. Upbeat music: make sure the launch party music is positive, complements your theme and is not too loud that people can’t hear. The best launch party music keeps the room’s energy up without hindering communication.3. The Right People: Make sure your message reaches your target audience and have people who will spread the good word. Also, consider the gender balance and invite enough people to fill your venue. To facilitate a launch party that is bustling and creates a buzz continuing long after it ends, include these people on your launch party invitation list:

• Media: invite journalists, bloggers and other press that will help your product or brand reach its target audience. We also suggest giving them guest invites so they can bring a few friends. This will increase the chance that they attend and likely will do so with a colleague.
• Industry experts: contact these VIP guests and entice them with the chance to cross promote their own brand.
• Partners: if you support other companies and individuals, then allow them to do the same for you. From promoting your brand or product launch party to participating in it, this is a win-win proposition.
• Prospective clients: know your target market and reach out to it with launch party invitations that speed to their needs.
• Potential investors: more often than not, new brands or products require additional capital. Even if you don’t need funding immediately, it is wise to make these connections.

4. Clever social media: encourage guests to become brand ambassadors with memorable hashtags marked on party materials. We also suggest setting up a fun photo booth with your company’s logo and easy uploading to social media.5. Full-service catering: consider a full-service caterer that will coordinate your whole event. Then décor, entertainment, food, beverages and all other details are taken care of so your company can focus on doing what it does best. No matter what you include, enhance your evening with these foods and drink ideas:

• Specialty drinks: offer unique drinks that match your brand’s image and complement your launch party theme. Make sure to offer a variety of beverages in addition to your specialty drink so your guests have an assortment of both alcoholic and non-alcoholic options.
• Meaningful food: a menu should be carefully thought out and customized to match your brand and the event’s atmosphere. If your company has cultural or ethnic roots, you may choose to highlight these in the menu.

6. Live demos: you want people to fall in love with your product or service. Live demos should be exciting, educational and interactive. When possible, allow attendees to sample your new product or service.7. Advertise giveaways: raffles and games are great for entertaining and easy to match to your launch party theme. Prizes also entice people to attend your event and stay for the big prize or competition, so advertise them well in advance.8. Evoke emotion: share your company’s story laced with emotions that allows people to relate and bond with the brand.9. Swag: everyone likes to take home freebies. From product samples to themed cupcakes, clever swag will reinforce your brand’s image and make guests smile. Swag bags should also include leaflets with product and buying info so attendees act upon their positive emotions.10. Unforgettable experience: you don’t want attendees to leave the event with nothing to remember; by properly executing our previous nine suggestions, you will make sure your guests end the night in a memorable way.

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