Don't Forget These 10 Things at Your Next Product Launch
Throwing a product launch party is a lot of fun, but it also requires meticulous planning. The details of your brand or product matter, and so, too, should every element of its launch. We have gathered 10 key items to make sure your event has a memorable and effective introduction to your guests.
Product or Brand Launch Party Checklist
1. Party theme: enhance your new product or brand with a party theme. Weave it into décor, activities, music and food and beverage menu. Also be sure to educate all staff about the message that your company wants to convey.2. Upbeat music: make sure the launch party music is positive, complements your theme and is not too loud that people can’t hear. The best launch party music keeps the room’s energy up without hindering communication.3. The Right People: Make sure your message reaches your target audience and have people who will spread the good word. Also, consider the gender balance and invite enough people to fill your venue. To facilitate a launch party that is bustling and creates a buzz continuing long after it ends, include these people on your launch party invitation list:- Media: invite journalists, bloggers and other press that will help your product or brand reach its target audience. We also suggest giving them guest invites so they can bring a few friends. This will increase the chance that they attend and likely will do so with a colleague.
- Industry experts: contact these VIP guests and entice them with the chance to cross promote their own brand.
- Partners: if you support other companies and individuals, then allow them to do the same for you. From promoting your brand or product launch party to participating in it, this is a win-win proposition.
- Prospective clients: know your target market and reach out to it with launch party invitations that speed to their needs.
- Potential investors: more often than not, new brands or products require additional capital. Even if you don’t need funding immediately, it is wise to make these connections.
- Specialty drinks: offer unique drinks that match your brand’s image and complement your launch party theme. Make sure to offer a variety of beverages in addition to your specialty drink so your guests have an assortment of both alcoholic and non-alcoholic options.
- Meaningful food: a menu should be carefully thought out and customized to match your brand and the event’s atmosphere. If your company has cultural or ethnic roots, you may choose to highlight these in the menu.
